Intellectual Property
Everbright’s Intellectual Property team excels in internet platform disputes, online IP governance, and large-scale case management. We have long provided comprehensive legal services involving trademarks, copyrights, patents, trade secrets, and related unfair competition matters to internet platforms, brand enterprises, technology companies, and cultural content institutions. The team consistently handles large-scale, serial disputes related to e-commerce platforms, digital content, and brand protection. We are intimately familiar with Internet Service Provider (ISP) liabilities, "notice and necessary measures" rules, and digital business scenarios such as live-stream e-commerce, short-form videos, and Artificial Intelligence Generated Content (AIGC). We are highly adept at coordinating rights ownership reviews, evidence organization, individual case strategies, and portfolio case management.
Main service contents:
● Platform, E-Commerce, and Online IP Governance
Internet Service Provider (ISP) liabilities; "notice, counter-notice, and necessary measures" mechanisms; platform rules and complaint handling procedures; infringement disputes among platforms, merchants, content creators, and rightsholders; IP protection in digital business scenarios such as live-stream e-commerce and short-form videos; group/portfolio rights enforcement and defense case management.
● Trademark and Brand Protection
Trademark clearance searches, applications, portfolio strategies, and maintenance; oppositions, cancellations, invalidations, reviews, and administrative litigation for trademark authorization and confirmation; protection of commercial identifiers including enterprise names, trade names, domain names, and trade dress/packaging; infringement monitoring, investigations, and enforcement.
● Copyright and Digital Content
Work registration, rights clearance, licensing, and development; protection of film and television, performing arts, music, gaming, software, sports broadcasting, and online content; copyright compliance regarding the ownership of AI-generated content and the use of training data.
● Copyright, Culture, and Digital Content
Clearance, registration, licensing, assignment, and protection of copyrights; copyright matters in literature, art, film and television, performing arts, online content, computer software, and gaming; the right of information network dissemination, as well as risk analysis of infringement, ownership of generated content, and use of training data for generative AI.
● Patents and Technological Innovations
Patent portfolio layout and application strategies; analysis of patent ownership, validity, freedom-to-operate (FTO) implementation risks, and infringement; patent infringement and validity disputes; service inventions, commissioned or joint development, and the commercialization of technological achievements.
● Trade Secrets and Related Unfair Competition
Trade secret identification, classification, and protection system development; confidentiality and non-compete arrangements for employees, suppliers, and business partners; leak investigations, electronic evidence preservation, and emergency response; disputes involving trade secrets and IP-related unfair competition.
● IP Management, Transactions, and Cross-Border Business
IP asset audits, rights clearance, portfolio planning, and internal management system development; rights licensing, assignment, and commercialization; agreements for R&D, technological cooperation, franchising, and content licensing; IP due diligence and transaction structuring in M&A; overseas rights prosecution, cross-border licensing, and IP risk management for enterprises expanding globally.
● Dispute Resolution and Law Enforcement Protection
IP-related civil litigation, administrative litigation, arbitration, and mediation; pre-litigation and mid-litigation conduct preservation (injunctions), evidence preservation, and argumentation on damages; coordination of administrative enforcement, customs IP protection, and criminal protection procedures.
more Practices
- Real Estate and Construction
- Restructuring and Insolvency
- Dispute Resolution
- Corporate and Commercial
- Corporate Governance and Compliance
- Criminal Defense and Anti-Fraud Investigations
- Matrimonial, Family and Wealth Succession
- Labor and Employment
- Intellectual Property
- Technology, Media and Telecommunications
- Shipping & Logistics
- Capital Markets, Banking and Finance
- Education
- Government and Administrative Law
- China Outbound
- Insurance
- Tax
- Environmental, Social and Governance





